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From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.

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Title: From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
Authors: Alhabash, Saleem1 (AUTHOR) sa@msu.edu, McAlister, Anna R.1 (AUTHOR), Lou, Chen1 (AUTHOR), Hagerstrom, Amy2 (AUTHOR)
Source: Journal of Interactive Advertising. 2015, Vol. 15 Issue 2, p82-96. 15p. 4 Color Photographs, 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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  Data: From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. 2015, Vol. 15 Issue 2, p82-96. 15p. 4 Color Photographs, 1 Diagram, 4 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/15252019.2015.1071677
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 15
        StartPage: 82
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      – TitleFull: From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
        Type: main
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            NameFull: Alhabash, Saleem
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            NameFull: McAlister, Anna R.
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            NameFull: Lou, Chen
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              Text: 2015
              Type: published
              Y: 2015
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              Value: 15
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              Value: 2
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            – TitleFull: Journal of Interactive Advertising
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