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A comparison of full and abbreviated formats of hard laddering.

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Bibliographic Details
Title: A comparison of full and abbreviated formats of hard laddering.
Authors: Kaciak, Eugene1 ekaciak@brocku.ca, Cullen, Carman W.2 ccullen@brocku.ca, Sagan, Adam3 sagana@uek.krakow.pl
Source: Journal of Customer Behaviour. Autumn2015, Vol. 14 Issue 3, p191-214. 24p.
Database: Business Source Ultimate
Description
ISSN:14753928
DOI:10.1362/147539215X14441363630792