A comparison of full and abbreviated formats of hard laddering.
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| Title: | A comparison of full and abbreviated formats of hard laddering. |
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| Authors: | Kaciak, Eugene1 ekaciak@brocku.ca, Cullen, Carman W.2 ccullen@brocku.ca, Sagan, Adam3 sagana@uek.krakow.pl |
| Source: | Journal of Customer Behaviour. Autumn2015, Vol. 14 Issue 3, p191-214. 24p. |
| Database: | Business Source Ultimate |
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