Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors' Brands and Supermarket's Private Labels.
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| Title: | Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors' Brands and Supermarket's Private Labels. |
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| Authors: | Freire Castelo, José Sarto1 sarto@unifor.br, de Oliveira Cabral, José Ednilson1 ednilsoncabral@gmail.com, Matos Coelho, Arnaldo Fernandes2 acoelho@fe.uc.pt |
| Source: | Brazilian Business Review (English Edition). Jan/Feb2016, Vol. 13 Issue 1, p69-91. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 18082386 |
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| DOI: | 10.15728/bbr.2016.13.1.4 |
