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Introduction to the Special Issue on Research Methodologies for Macromarketing.

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Bibliographic Details
Title: Introduction to the Special Issue on Research Methodologies for Macromarketing.
Authors: Wooliscroft, Ben1 ben.wooliscroft@otago.ac.nz
Source: Journal of Macromarketing. Mar2016, Vol. 36 Issue 1, p8-10. 3p.
Database: Business Source Ultimate
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Description
ISSN:02761467
DOI:10.1177/0276146715623616