Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
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| Title: | Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? |
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| Authors: | Burmester, Alexa B.1 Alexa.Burmester@uni-hamburg.de, Eggers, Felix2 f.eggers@rug.nl, Clement, Michel3 michel@michelclement.com, Prostka, Tim4 Tim.Prostka@uni-hamburg.de |
| Source: | International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p343-356. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
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| DOI: | 10.1016/j.ijresmar.2015.06.005 |
