Observation of a Strategic Household Purchase Decision.

Saved in:

Bibliographic Details
Title:	Observation of a Strategic Household Purchase Decision.
Authors:	Gronhaug, Kjell¹, Kleppe, Ingeborg Astrid², Haukedal, Willy²
Source:	Psychology & Marketing. Fall87, Vol. 4 Issue 3, p239-253. 15p. 1 Diagram, 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	07426046