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Observation of a Strategic Household Purchase Decision.

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Title: Observation of a Strategic Household Purchase Decision.
Authors: Gronhaug, Kjell1, Kleppe, Ingeborg Astrid2, Haukedal, Willy2
Source: Psychology & Marketing. Fall87, Vol. 4 Issue 3, p239-253. 15p. 1 Diagram, 1 Chart.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 239
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      – TitleFull: Observation of a Strategic Household Purchase Decision.
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              M: 09
              Text: Fall87
              Type: published
              Y: 1987
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