Assessing response format effects on the scaling of marketing stimuli.

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Bibliographic Details
Title:	Assessing response format effects on the scaling of marketing stimuli.
Authors:	Ling Peng¹ Lingpeng@ln.edu.hk, Finn, Adam²
Source:	International Journal of Market Research. 2016, Vol. 58 Issue 4, p595-619. 25p. 5 Charts.
Database:	Business Source Ultimate

Description
ISSN:	14707853
DOI:	10.2501/IJMR-2015-052