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Assessing response format effects on the scaling of marketing stimuli.

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Bibliographic Details
Title: Assessing response format effects on the scaling of marketing stimuli.
Authors: Ling Peng1 Lingpeng@ln.edu.hk, Finn, Adam2
Source: International Journal of Market Research. 2016, Vol. 58 Issue 4, p595-619. 25p. 5 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Market+Research%22">International Journal of Market Research</searchLink>. 2016, Vol. 58 Issue 4, p595-619. 25p. 5 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=117204674
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        Value: 10.2501/IJMR-2015-052
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 595
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              Text: 2016
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