Assessing response format effects on the scaling of marketing stimuli.
Saved in:
| Title: | Assessing response format effects on the scaling of marketing stimuli. |
|---|---|
| Authors: | Ling Peng1 Lingpeng@ln.edu.hk, Finn, Adam2 |
| Source: | International Journal of Market Research. 2016, Vol. 58 Issue 4, p595-619. 25p. 5 Charts. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
