Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.

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Bibliographic Details
Title:	Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
Authors:	EDELING, ALEXANDER¹ edeling@wiso.uni-koeln.de, FISCHER, MARC^2,3 marc.fischer@wiso.uni-koeln.de
Source:	Journal of Marketing Research (JMR). Aug2016, Vol. 53 Issue 4, p515-534. 41p. 2 Diagrams, 9 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.14.0046