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Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.

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Title: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
Authors: EDELING, ALEXANDER1 edeling@wiso.uni-koeln.de, FISCHER, MARC2,3 marc.fischer@wiso.uni-koeln.de
Source: Journal of Marketing Research (JMR). Aug2016, Vol. 53 Issue 4, p515-534. 41p. 2 Diagrams, 9 Charts, 1 Graph.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.14.0046
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        Text: English
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        PageCount: 41
        StartPage: 515
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      – TitleFull: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
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              Text: Aug2016
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