The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers.
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| Title: | The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers. |
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| Authors: | Sternquist, Brenda1 sternqui@msu.edu, Sang-Eun Byun, Brenda2, Byoungho Jin3 |
| Source: | International Review of Retail, Distribution & Consumer Research. Jan2004, Vol. 14 Issue 1, p83-100. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 09593969 |
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| DOI: | 10.1080/0959396032000154310 |
