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Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View.

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Bibliographic Details
Title:	Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View.
Authors:	Im, Subin¹, Nakata, Cheryl², Park, Heungsoo³, Ha, Young-Won⁴
Source:	Journal of International Marketing. 2003, Vol. 11 Issue 4, p81-112. 32p. 2 Diagrams, 4 Charts.
Database:	Business Source Ultimate
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Description
ISSN:	1069031X
DOI:	10.1509/jimk.11.4.81.20149