Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View.
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| Title: | Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View. |
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| Authors: | Im, Subin1, Nakata, Cheryl2, Park, Heungsoo3, Ha, Young-Won4 |
| Source: | Journal of International Marketing. 2003, Vol. 11 Issue 4, p81-112. 32p. 2 Diagrams, 4 Charts. |
| Database: | Business Source Ultimate |
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