USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE.
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| Title: | USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE. |
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| Authors: | Wilson, Rick T.1, Baack, Daniel W.2 |
| Source: | American Academy of Advertising Conference Proceedings. 2016, p58-58. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 08832404 |
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