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USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE.

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Title: USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE.
Authors: Wilson, Rick T.1, Baack, Daniel W.2
Source: American Academy of Advertising Conference Proceedings. 2016, p58-58. 1p.
Database: Business Source Ultimate
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      – TitleFull: USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE.
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              Text: 2016
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