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Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study.

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Bibliographic Details
Title: Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study.
Authors: Boenigk, Silke1 (AUTHOR) silke.boenigk@wiso.uni-hamburg.de, Leipnitz, Sigrun2 (AUTHOR)
Source: Journal of Nonprofit & Public Sector Marketing. Oct-Dec2016, Vol. 28 Issue 4, p364-393. 30p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:10495142
DOI:10.1080/10495142.2016.1238330