Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study.
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| Title: | Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study. |
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| Authors: | Boenigk, Silke1 (AUTHOR) silke.boenigk@wiso.uni-hamburg.de, Leipnitz, Sigrun2 (AUTHOR) |
| Source: | Journal of Nonprofit & Public Sector Marketing. Oct-Dec2016, Vol. 28 Issue 4, p364-393. 30p. 6 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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