The Direct and Reposting Effects of Advertorials on Sales.
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| Title: | The Direct and Reposting Effects of Advertorials on Sales. |
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| Authors: | Xia Wang1 wangxia@rbs.org.cn, Chunling Yu2 yuchl@sem.tsinghua.edu.cn, Dong, Lily C.3 lily.dong@alaska.edu |
| Source: | Frontiers of Business Research in China. Sep2016, Vol. 10 Issue 3, p451-469. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 16737326 |
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| DOI: | 10.3868/s070-005-016-0016-4 |
