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The Direct and Reposting Effects of Advertorials on Sales.

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Title: The Direct and Reposting Effects of Advertorials on Sales.
Authors: Xia Wang1 wangxia@rbs.org.cn, Chunling Yu2 yuchl@sem.tsinghua.edu.cn, Dong, Lily C.3 lily.dong@alaska.edu
Source: Frontiers of Business Research in China. Sep2016, Vol. 10 Issue 3, p451-469. 19p.
Database: Business Source Ultimate
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        Value: 10.3868/s070-005-016-0016-4
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        Text: English
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        StartPage: 451
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