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Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

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Bibliographic Details
Title: Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.
Authors: Chae, Inyoung1, Stephen, Andrew T.2, Bart, Yakov3, Yao, Dai4
Source: Marketing Science (INFORMS). Jan/Feb2017, Vol. 36 Issue 1, p89-104. 16p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2016.1001