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Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

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Title: Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.
Authors: Chae, Inyoung1, Stephen, Andrew T.2, Bart, Yakov3, Yao, Dai4
Source: Marketing Science (INFORMS). Jan/Feb2017, Vol. 36 Issue 1, p89-104. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1287/mksc.2016.1001
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 89
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      – TitleFull: Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.
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            NameFull: Stephen, Andrew T.
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              Text: Jan/Feb2017
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