Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.
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| Title: | Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing. |
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| Authors: | Gottschalk, Sabrina A.1 sabrina.gottschalk@fu-berlin.de, Mafael, Alexander1 alexander.mafael@fu-berlin.de |
| Source: | Journal of Interactive Marketing. Feb2017, Vol. 37, p89-104. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 10949968 |
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| DOI: | 10.1016/j.intmar.2016.06.001 |
