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Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.

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Title: Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.
Authors: Gottschalk, Sabrina A.1 sabrina.gottschalk@fu-berlin.de, Mafael, Alexander1 alexander.mafael@fu-berlin.de
Source: Journal of Interactive Marketing. Feb2017, Vol. 37, p89-104. 16p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1016/j.intmar.2016.06.001
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 89
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      – TitleFull: Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.
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              Text: Feb2017
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              Y: 2017
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