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The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.

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Bibliographic Details
Title: The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.
Authors: Burman, Bidisha1 (AUTHOR) bburman@umw.edu, Albinsson, Pia A.2 (AUTHOR), Hyatt, Eva2 (AUTHOR), Robles, Brittany2 (AUTHOR)
Source: Services Marketing Quarterly. Jan-Mar2017, Vol. 38 Issue 1, p46-56. 11p.
Database: Business Source Ultimate
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ISSN:15332969
DOI:10.1080/15332969.2017.1271207