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The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.

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Title: The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.
Authors: Burman, Bidisha1 (AUTHOR) bburman@umw.edu, Albinsson, Pia A.2 (AUTHOR), Hyatt, Eva2 (AUTHOR), Robles, Brittany2 (AUTHOR)
Source: Services Marketing Quarterly. Jan-Mar2017, Vol. 38 Issue 1, p46-56. 11p.
Database: Business Source Ultimate
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  Data: The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.
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  Data: <searchLink fieldCode="JN" term="%22Services+Marketing+Quarterly%22">Services Marketing Quarterly</searchLink>. Jan-Mar2017, Vol. 38 Issue 1, p46-56. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=121290403
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/15332969.2017.1271207
    Languages:
      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 46
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      – TitleFull: The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.
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            NameFull: Burman, Bidisha
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            NameFull: Albinsson, Pia A.
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            NameFull: Hyatt, Eva
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              Text: Jan-Mar2017
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              Y: 2017
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              Value: 38
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