The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.
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| Title: | The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study. |
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| Authors: | Burman, Bidisha1 (AUTHOR) bburman@umw.edu, Albinsson, Pia A.2 (AUTHOR), Hyatt, Eva2 (AUTHOR), Robles, Brittany2 (AUTHOR) |
| Source: | Services Marketing Quarterly. Jan-Mar2017, Vol. 38 Issue 1, p46-56. 11p. |
| Database: | Business Source Ultimate |
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