Long-run effects of price promotions in scanner markets.
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| Title: | Long-run effects of price promotions in scanner markets. |
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| Authors: | Dekimpe, Marnik G.1 marnik.dekimpe@econ.kuleuven.ac.be, Hanssens, Dominique M.2, Silva-Risso, Jorge M.2,3 |
| Source: | Journal of Econometrics. Mar/Apr99, Vol. 89 Issue 1/2, p269-291. 23p. 4 Charts, 6 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 03044076 |
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