The influence of retail environment on price perceptions An exploratory study of US and Korean students.
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| Title: | The influence of retail environment on price perceptions An exploratory study of US and Korean students. |
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| Authors: | Jin, Byoungho1, Sternquist, Brenda2 |
| Source: | International Marketing Review. 2003, Vol. 20 Issue 6, p643-660. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 02651335 |
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| DOI: | 10.1108/02651330310505231 |