Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.

Saved in:

Bibliographic Details
Title:	Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
Authors:	Dubé, Jean-Pierre¹, Luo, Xueming², Fang, Zheng³
Source:	Marketing Science (INFORMS). Mar/Apr2017, Vol. 36 Issue 2, p161-186. 26p. 3 Color Photographs, 9 Charts, 11 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2016.1012