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Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.

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Bibliographic Details
Title: Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
Authors: Dubé, Jean-Pierre1, Luo, Xueming2, Fang, Zheng3
Source: Marketing Science (INFORMS). Mar/Apr2017, Vol. 36 Issue 2, p161-186. 26p. 3 Color Photographs, 9 Charts, 11 Graphs.
Database: Business Source Ultimate
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An: 122015242
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PubType: Academic Journal
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        Value: 10.1287/mksc.2016.1012
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        Text: English
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        PageCount: 26
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      – TitleFull: Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
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              Text: Mar/Apr2017
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