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"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".

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Bibliographic Details
Title:	"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".
Authors:	Das, Roshni¹ f14roshnid@iimidr.ac.in
Source:	Vilakshan: The XIMB Journal of Management. Mar2017, Vol. 14 Issue 1, p151-154. 4p.
Database:	Business Source Ultimate

Description
ISSN:	09731954