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"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".

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Title: "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".
Authors: Das, Roshni1 f14roshnid@iimidr.ac.in
Source: Vilakshan: The XIMB Journal of Management. Mar2017, Vol. 14 Issue 1, p151-154. 4p.
Database: Business Source Ultimate
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  Availability: 0
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DbLabel: Business Source Ultimate
An: 122375523
AccessLevel: 2
PubType: Review
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 151
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      – TitleFull: "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".
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              Text: Mar2017
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