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"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".

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Bibliographic Details
Title: "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die".
Authors: Das, Roshni1 f14roshnid@iimidr.ac.in
Source: Vilakshan: The XIMB Journal of Management. Mar2017, Vol. 14 Issue 1, p151-154. 4p.
Database: Business Source Ultimate
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