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How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.

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Bibliographic Details
Title: How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
Authors: Marchand, André1 mail@andre-marchand.de, Paul, Michael2, Hennig-Thurau, Thorsten3, Puchner, Georg4
Source: Journal of Service Research. May2017, Vol. 20 Issue 2, p105-119. 15p.
Database: Business Source Ultimate
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ISSN:10946705
DOI:10.1177/1094670516682091