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How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.

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Title: How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
Authors: Marchand, André1 mail@andre-marchand.de, Paul, Michael2, Hennig-Thurau, Thorsten3, Puchner, Georg4
Source: Journal of Service Research. May2017, Vol. 20 Issue 2, p105-119. 15p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Service+Research%22">Journal of Service Research</searchLink>. May2017, Vol. 20 Issue 2, p105-119. 15p.
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        Value: 10.1177/1094670516682091
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 105
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      – TitleFull: How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
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            NameFull: Paul, Michael
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              Text: May2017
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