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EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.

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Bibliographic Details
Title: EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.
Authors: Luo, Xueming luoxm@temple.edu, Gu, Bin bin.gu@asu.edu, Zhang, Jie jiezhang@uta.edu, Phang, Chee Wei phangcw@fudan.edu.cn
Source: MIS Quarterly. Jun2017, Vol. 41 Issue 2, p371-A13. 39p. 16 Charts, 8 Graphs.
Database: Business Source Ultimate
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ISSN:02767783