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EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.

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Title: EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.
Authors: Luo, Xueming luoxm@temple.edu, Gu, Bin bin.gu@asu.edu, Zhang, Jie jiezhang@uta.edu, Phang, Chee Wei phangcw@fudan.edu.cn
Source: MIS Quarterly. Jun2017, Vol. 41 Issue 2, p371-A13. 39p. 16 Charts, 8 Graphs.
Database: Business Source Ultimate
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  Data: EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.
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  Data: <searchLink fieldCode="AR" term="%22Luo%2C+Xueming%22">Luo, Xueming</searchLink><i> luoxm@temple.edu</i><br /><searchLink fieldCode="AR" term="%22Gu%2C+Bin%22">Gu, Bin</searchLink><i> bin.gu@asu.edu</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Jie%22">Zhang, Jie</searchLink><i> jiezhang@uta.edu</i><br /><searchLink fieldCode="AR" term="%22Phang%2C+Chee+Wei%22">Phang, Chee Wei</searchLink><i> phangcw@fudan.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Jun2017, Vol. 41 Issue 2, p371-A13. 39p. 16 Charts, 8 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=123148193
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      – Code: eng
        Text: English
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        PageCount: 39
        StartPage: 371
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      – TitleFull: EXPERT BLOGS AND CONSUMER PERCEPTIONS OF COMPETING BRANDS.
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            NameFull: Luo, Xueming
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            NameFull: Gu, Bin
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            NameFull: Zhang, Jie
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            NameFull: Phang, Chee Wei
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              Text: Jun2017
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              Y: 2017
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