Can copycat private labels improve the consumer's shopping experience? A fluency explanation.

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Bibliographic Details
Title:	Can copycat private labels improve the consumer's shopping experience? A fluency explanation.
Authors:	Kelting, Katie¹ keltingkh@slu.edu, Duhachek, Adam² aduhache@indiana.edu, Whitler, Kimberly³ whitlerk@darden.virginia.edu
Source:	Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p569-585. 17p.
Database:	Business Source Ultimate

Description
ISSN:	00920703
DOI:	10.1007/s11747-017-0520-2