Kelting, K., Duhachek, A., & Whitler, K. (2017). Can copycat private labels improve the consumer's shopping experience? A fluency explanation. Journal of the Academy of Marketing Science, 45(4), 569. https://doi.org/10.1007/s11747-017-0520-2
Chicago Style (17th ed.) CitationKelting, Katie, Adam Duhachek, and Kimberly Whitler. "Can Copycat Private Labels Improve the Consumer's Shopping Experience? A Fluency Explanation." Journal of the Academy of Marketing Science 45, no. 4 (2017): 569. https://doi.org/10.1007/s11747-017-0520-2.
MLA (9th ed.) CitationKelting, Katie, et al. "Can Copycat Private Labels Improve the Consumer's Shopping Experience? A Fluency Explanation." Journal of the Academy of Marketing Science, vol. 45, no. 4, 2017, p. 569, https://doi.org/10.1007/s11747-017-0520-2.