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Can copycat private labels improve the consumer's shopping experience? A fluency explanation.

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Title: Can copycat private labels improve the consumer's shopping experience? A fluency explanation.
Authors: Kelting, Katie1 keltingkh@slu.edu, Duhachek, Adam2 aduhache@indiana.edu, Whitler, Kimberly3 whitlerk@darden.virginia.edu
Source: Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p569-585. 17p.
Database: Business Source Ultimate
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        Value: 10.1007/s11747-017-0520-2
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        Text: English
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