Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.

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Bibliographic Details
Title:	Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
Authors:	Wang, Zhan¹ zhanwang@slu.edu, Kim, Hyun Gon² hygonkim@scarletmail.rutgers.edu
Source:	Journal of Interactive Marketing. Aug2017, Vol. 39, p15-26. 12p.
Database:	Business Source Ultimate

Description
ISSN:	10949968
DOI:	10.1016/j.intmar.2017.02.004