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Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.

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Title: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
Authors: Wang, Zhan1 zhanwang@slu.edu, Kim, Hyun Gon2 hygonkim@scarletmail.rutgers.edu
Source: Journal of Interactive Marketing. Aug2017, Vol. 39, p15-26. 12p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2017, Vol. 39, p15-26. 12p.
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        Value: 10.1016/j.intmar.2017.02.004
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 15
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      – TitleFull: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
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              Text: Aug2017
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              Y: 2017
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