APA (7th ed.) Citation

Colgate, M., & Lang, B. (2001). Switching barriers in consumer markets: An investigation of the financial services industry. Journal of Consumer Marketing, 18(4/5), 332. https://doi.org/10.1108/07363760110393001

Chicago Style (17th ed.) Citation

Colgate, Mark, and Bodo Lang. "Switching Barriers in Consumer Markets: An Investigation of the Financial Services Industry." Journal of Consumer Marketing 18, no. 4/5 (2001): 332. https://doi.org/10.1108/07363760110393001.

MLA (9th ed.) Citation

Colgate, Mark, and Bodo Lang. "Switching Barriers in Consumer Markets: An Investigation of the Financial Services Industry." Journal of Consumer Marketing, vol. 18, no. 4/5, 2001, p. 332, https://doi.org/10.1108/07363760110393001.