View in EDS

Switching barriers in consumer markets: an investigation of the financial services industry.

Saved in:

Bibliographic Details
Title:	Switching barriers in consumer markets: an investigation of the financial services industry.
Authors:	Colgate, Mark¹, Bodo Lang²
Source:	Journal of Consumer Marketing. 2001, Vol. 18 Issue 4/5, p332-347. 16p. 5 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	07363761
DOI:	10.1108/07363760110393001