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Switching barriers in consumer markets: an investigation of the financial services industry.

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Bibliographic Details
Title: Switching barriers in consumer markets: an investigation of the financial services industry.
Authors: Colgate, Mark1, Bodo Lang2
Source: Journal of Consumer Marketing. 2001, Vol. 18 Issue 4/5, p332-347. 16p. 5 Diagrams.
Database: Business Source Ultimate
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