Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics.
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| Title: | Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics. |
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| Authors: | Panagopoulos, Nikolaos G. (AUTHOR) npanagopoulos@cba.ua.edu, Rapp, Adam A. (AUTHOR) rappa@ohio.edu, Ogilvie, Jessica L. (AUTHOR) ogilvie@ohio.edu |
| Source: | Journal of Marketing. Jul2017, Vol. 81 Issue 4, p144-164. 21p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
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