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How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.

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Bibliographic Details
Title: How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
Authors: Kim, Sunny Jung1 sunny.j.kim@dartmouth.edu, Hancock, Jeffrey T.2
Source: Communication Research. Oct2017, Vol. 44 Issue 7, p1019-1045. 27p.
Database: Business Source Ultimate
Description
ISSN:00936502
DOI:10.1177/0093650216644017